Brand warriors : corporate leaders share their winning strategies
by
 
Gilmore, Fiona.

Title
: 
Brand warriors : corporate leaders share their winning strategies

Author
: 
Gilmore, Fiona.

ISBN
: 
9780006388920

Publication Information
: 
London : HarperCollinsBusiness, 1999.

Physical Description
: 
xiv, 263 pages : illustrations ; 20 cm

General Note
: 
Originally published: London : HarperCollins, 1997.
 
Includes index.

Contents
: 
Includes two chapters not contained in 1997 edition.

Subject Term
: 
Product management.
 
Brand name products.
 
Success in business.
 
Brand name products. (OCoLC)fst00837883
 
Product management. (OCoLC)fst01078225
 
Success in business. (OCoLC)fst01137062

Added Author
: 
Gilmore, Fiona.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000050155658.827 BRA1
VEGA BordeauxGeneral Books000114142658.827 BRA1