Structural changes in the consumption patterns of South African consumers -- Buy-aid societies: An unknown factor in the South African consumer society? -- The importance of subcultures: Putting Generation Y into perspective -- Foschini -- Game -- Ford Motor Company of Southern Africa -- Daily Sun -- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement Solidarity -- Debonairs Pizza -- The Hotdog Café Story -- Low-cost airlines -- Value-based competiton in the South African airline market -- Promac Paints (Pty) Ltd -- Corporate Services -- Rooth Wessels Maluleke -- Since 1889 -- King Pie -- Brand South Africa -- Dawn Wing -- ABSA -- Building a brand today, for tomorrow -- DMR: Keys to helping strategy meet implementation -- Flight of the Fish Eagle -- I-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin -- Commercialisation products of a start-up company -- Lianru Galvanisers (Pty) Ltd -- Salesguru -- Amarula Cream: The Spirit of Africa -- Shoe Fayre -- Student Village: Inflitrating the student social scene -- MBD Inc -- Vukani-Ubuntu: A decade of grass roots development in the South African jewellery industry.