Scope and Challenge of International Marketing -- Global Business Environment -- Geography and History: The Foundations of Cultural Understanding -- Cultural Dynamics in Assessing Global Markets -- Business Customs and Practices in Global Marketing -- Political Environment: A Critical Issue -- International Legal Environment -- Researching Global Markets -- Appendix: Sources of Secondary Data -- Emerging Markets and Market Behavior -- Multinational Market Regions and Market Groups -- Developing Global Marketing Strategies: Planning and Organization -- Export Trade Mechanics and Logistics -- Developing Consumer Products for Global Markets -- Marketing Industrial Products and Business Services -- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country Notebook -- A Guide for Developing a Marketing Plan.