The new strategic brand management : advanced insights and strategic thinking
by
 
Kapferer, Jean-Noël.

Title
: 
The new strategic brand management : advanced insights and strategic thinking

Author
: 
Kapferer, Jean-Noël.

ISBN
: 
9780749465155

Personal Author
: 
Kapferer, Jean-Noël.

Edition
: 
5th ed.

Publication Information
: 
London : Kogan Page, 2012.

Physical Description
: 
xviii, 492 pages : illustrations ; 25 cm

Subject Term
: 
Brand name products -- Management.
 
Brand name products -- Management. (OCoLC)fst00837891
 
Marke. (DE-588)4074577-6
 
Markenpolitik. (DE-588)4144679-3
 
Produktmanagement. (DE-588)4125960-9

Electronic Access
: 
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live


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