Strategic brand management : building, measuring and managing brand equity
by
 
Keller, Kevin Lane, 1956-

Title
: 
Strategic brand management : building, measuring and managing brand equity

Author
: 
Keller, Kevin Lane, 1956-

ISBN
: 
9780131201156

Personal Author
: 
Keller, Kevin Lane, 1956-

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, ©1998.

Physical Description
: 
xxv, 635, [118] pages : illustrations ; 24 cm

Subject Term
: 
Brand name products -- Management.
 
Productos de marca -- Administración.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000026103658.827 KEL1
VEGA BordeauxGeneral Books000005318658.827 KEL1
VEGA BordeauxGeneral Books000116187658.827 KEL2