Planning and managing public relations campaigns : a strategic approach
by
 
Gregory, Anne, 1953-

Title
: 
Planning and managing public relations campaigns : a strategic approach

Author
: 
Gregory, Anne, 1953-

ISBN
: 
9780749451080
 
9780749459284

Personal Author
: 
Gregory, Anne, 1953-

Edition
: 
3rd ed.

Publication Information
: 
London ; Philadelphia : Kogan Page, 2010.

Physical Description
: 
xi, 186 pages : illustrations ; 24 cm.

Series
: 
PR in practice series
 
PR in practice series.

General Note
: 
Includes index.

Contents
: 
Planning and managing: the context -- Public relations in context -- Starting the planning process -- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation and review.

Abstract
: 
Illustrated with examples and case studies, this book is vital reading for students, practitioners and managers who want to have a step-by-step guide to the planning and management process.

Subject Term
: 
Public relations -- Management.
 
Public relations -- Great Britain.
 
Public relations. (OCoLC)fst01082892
 
Public relations -- Management. (OCoLC)fst01082907

Geographic Term
: 
Great Britain. (OCoLC)fst01204623

Electronic Access
: 
View this book online, via DawsonERA, both on- and off-campus
 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html


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