Planning and managing public relations campaigns : a strategic approach
by
Gregory, Anne, 1953-
Title
:
Planning and managing public relations campaigns : a strategic approach
Author
:
Gregory, Anne, 1953-
ISBN
:
9780749451080
9780749459284
Personal Author
:
Gregory, Anne, 1953-
Edition
:
3rd ed.
Publication Information
:
London ; Philadelphia : Kogan Page, 2010.
Physical Description
:
xi, 186 pages : illustrations ; 24 cm.
Series
:
PR in practice series
PR in practice series.
General Note
:
Includes index.
Contents
:
Planning and managing: the context -- Public relations in context -- Starting the planning process -- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation and review.
Abstract
:
Illustrated with examples and case studies, this book is vital reading for students, practitioners and managers who want to have a step-by-step guide to the planning and management process.
Subject Term
:
Public relations -- Management.
Public relations -- Great Britain.
Public relations. (OCoLC)fst01082892
Public relations -- Management. (OCoLC)fst01082907
Geographic Term
:
Great Britain. (OCoLC)fst01204623
Electronic Access
:
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