Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price
by
Gold, Katey.
Title
:
Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price
Author
:
Gold, Katey.
Personal Author
:
Gold, Katey.
Publication Information
:
2013.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Corporate Subject
:
Mr Price Group Limited.
Subject Term
:
Marketing channels -- South Africa.
Brand name products -- South Africa -- Marketing.
Internet marketing -- South Africa.