Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by
 
Makhanya, Nomfundo.

Title
: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Author
: 
Makhanya, Nomfundo.

Personal Author
: 
Makhanya, Nomfundo.

Publication Information
: 
2012.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Subject Term
: 
Internet marketing.
 
Consumers' preferences.
 
Brand loyalty.
 
Periodicals -- Internet marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001140420121