A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.
by
 
Dawson, Candice Kim.

Title
: 
A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Author
: 
Dawson, Candice Kim.

Personal Author
: 
Dawson, Candice Kim.

Publication Information
: 
2011.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2011

Subject Term
: 
Consumers -- Research -- South Africa.
 
Young women -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001139620111