A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
by
 
Kirk, Tristain.

Title
: 
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Author
: 
Kirk, Tristain.

Personal Author
: 
Kirk, Tristain.

Publication Information
: 
2012.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Corporate Subject
: 
Coca-Cola Company.

Subject Term
: 
Consumers' preferences -- South Africa.
 
Consumer behavior -- South Africa.
 
Brand name products -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001140220121