The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising
by
 
Voigt, Nicolle.

Title
: 
The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Author
: 
Voigt, Nicolle.

Personal Author
: 
Voigt, Nicolle.

Publication Information
: 
2012.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Subject Term
: 
Consumer behavior -- South Africa.
 
Fast food restaurants -- South Africa.
 
Consumers' preferences -- South Africa.
 
Advertising and mothers -- South Africa.
 
Advertising and children -- South Africa.
 
Child consumers.


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VEGA DurbanTheses/Dissertations00001139920121