Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity
by
 
Monks, Erin Kate.

Title
: 
Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Author
: 
Monks, Erin Kate.

Personal Author
: 
Monks, Erin Kate.

Publication Information
: 
2013.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.

Subject Term
: 
Natural foods -- Marketing.
 
Consumers' preferences -- South Africa.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001137720131