A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
by
 
Denny, Lincon.

Title
: 
A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Author
: 
Denny, Lincon.

Personal Author
: 
Denny, Lincon.

Publication Information
: 
2012.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Subject Term
: 
Consumers' preferences -- South Africa.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001139020121