Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
by
 
Steffen, Katharina.

Title
: 
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Author
: 
Steffen, Katharina.

Personal Author
: 
Steffen, Katharina.

Publication Information
: 
2014.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Subject Term
: 
Consumer behavior -- South Africa.
 
Consumers' preferences -- South Africa.
 
Natural foods -- Marketing.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001135220141