Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
by
 
Myers, Abbey-Jessica.

Title
: 
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Author
: 
Myers, Abbey-Jessica.

Personal Author
: 
Myers, Abbey-Jessica.

Publication Information
: 
2012.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Subject Term
: 
Brand name products -- South Africa.
 
Consumers' preferences -- South Africa.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001140020121