If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
by
 
Arndt, Jasmine Star.

Title
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Author
Arndt, Jasmine Star.

Personal Author
Arndt, Jasmine Star.

Publication Information
2012.

General Note
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Subject Term
Internet marketing -- South Africa.
 
Fashion merchandising -- South Africa.
 
Consumers' preferences -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA DurbanTheses/Dissertations00001137520121