Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
by
Khumalo, Zama.
Title
:
Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
Author
:
Khumalo, Zama.
Personal Author
:
Khumalo, Zama.
Publication Information
:
2012.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term
:
Branding (Marketing) -- South Africa.
Students as consumers -- South Africa.
Marketing research -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Durban | Theses/Dissertations | 000011380 | 2012 | 1 |