Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
by
Peters, Luise.
Title
:
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Author
:
Peters, Luise.
Personal Author
:
Peters, Luise.
Publication Information
:
2012.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term
:
Communication in marketing.
Branding (Marketing)