An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors
by
Rawson, Lisa.
Title
:
An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors
Author
:
Rawson, Lisa.
Personal Author
:
Rawson, Lisa.
Publication Information
:
2011.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.
Subject Term
:
Consumer behavior.
Social influence.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Durban | Prescribed books | 000011368 | 2011 | 1 |