Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by
 
James, Christopher.

Title
: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Author
: 
James, Christopher.

Personal Author
: 
James, Christopher.

Publication Information
: 
2006.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2006.

Subject Term
: 
Marketing channels -- South Africa.
 
Internet marketing -- South Africa.
 
Consumer behavior -- South Africa.


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VEGA DurbanTheses/Dissertations00001139220061