Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry
by
De Klerk, Linda.
Title
:
Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry
Author
:
De Klerk, Linda.
Personal Author
:
De Klerk, Linda.
Publication Information
:
2005.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2005.
Subject Term
:
Marketing channels.
Internet marketing.
Branding (Marketing)
Vehicles -- Marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Durban | Theses/Dissertations | 000011398 | 2005 | 1 |