Brand building principles and fundamentals : reading pack.
by
Independent Institute of Education. Vega School of Brand Leadership.
Title
:
Brand building principles and fundamentals : reading pack.
Author
:
Independent Institute of Education. Vega School of Brand Leadership.
Edition
:
[2013 edition].
Publication Information
:
[Johannesburg] : Sun Media Metro, 2013.
Physical Description
:
1 volume ; 30 cm
General Note
:
Packaging and reproduction by Sun Media Metro for Vega School of Brand Leadership.
Subject Term
:
Branding (Marketing)
Marketing -- Management.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.