The effects of rebranding the celebrity brand, using Miley Cyrus as a case study
by
 
Sayce, Chloe'.

Title
: 
The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

Author
: 
Sayce, Chloe'.

Personal Author
: 
Sayce, Chloe'.

Publication Information
: 
2015.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Subject Term
: 
Branding (Marketing) -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000115059XX(18804.2)1