To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers
by
Schindler, Jessica Lea.
Title
:
To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers
Author
:
Schindler, Jessica Lea.
Personal Author
:
Schindler, Jessica Lea.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term
:
Branding (Marketing) -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Reference Books | 000115070 | XX(18805.2) | 1 |