Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by
 
Mujeer, A. Qasim.

Title
: 
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Author
: 
Mujeer, A. Qasim.

Personal Author
: 
Mujeer, A. Qasim.

Publication Information
: 
2014.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Subject Term
: 
Consumer behavior.
 
Brand loyalty.
 
Marketing research.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000114876XX(18807.2)1