The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by
Versfeld, R. Andrew.
Title
:
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
Author
:
Versfeld, R. Andrew.
Personal Author
:
Versfeld, R. Andrew.
Publication Information
:
2009.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.
Subject Term
:
Consumers -- Research.
Consumer behavior.
Marketing research.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Reference Books | 000145445 | XX(18816.2) | 1 |