Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
by
Friedman, Jessica.
Title
:
Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
Author
:
Friedman, Jessica.
Personal Author
:
Friedman, Jessica.
Publication Information
:
2014.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
Subject Term
:
Consumers -- Research.
Women consumers.
Young consumers.
Fashion merchandising.