Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory
by
 
Nteso, Refiloe Cindy.

Title
: 
Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

Author
: 
Nteso, Refiloe Cindy.

Personal Author
: 
Nteso, Refiloe Cindy.

Publication Information
: 
2015.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Subject Term
: 
Branding (Marketing) -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxTheses/Dissertations000116026XX(18820.2)1