Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
by
Mjoli, Vuyo.
Title
:
Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
Author
:
Mjoli, Vuyo.
Personal Author
:
Mjoli, Vuyo.
Publication Information
:
[20--]
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, [20--]
Subject Term
:
Brand choice -- South Africa.
Consumers' preferences -- South Africa.
Fashion merchandising -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| VEGA Bordeaux | Recommended Books | 000116027 | XX(18822.2) | 1 | Due 5/31/19 |