Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa
by
De Wet, Adrian.
Title
:
Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa
Author
:
De Wet, Adrian.
Personal Author
:
De Wet, Adrian.
Publication Information
:
2009.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.
Subject Term
:
Consumer behavior -- South Africa.
Young consumers -- South Africa.
Consumers, Black -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Reference Books | 000114819 | XX(18840.2) | 1 |