Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identity
by
Stevens, Margaux Anne.
Title
:
Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identity
Author
:
Stevens, Margaux Anne.
Personal Author
:
Stevens, Margaux Anne.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term
:
Sales promotion.