Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
by
Makhafola, Kelebogile.
Title
:
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Author
:
Makhafola, Kelebogile.
Personal Author
:
Makhafola, Kelebogile.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term
:
Consumer behavior.
Marketing research.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Recommended Books | 000116034 | XX(18846.2) | 1 |