How does challenger brand thinking enhance strategic sport sponsorship
by
 
Loxton, Guy.

Title
: 
How does challenger brand thinking enhance strategic sport sponsorship

Author
: 
Loxton, Guy.

Personal Author
: 
Loxton, Guy.

Publication Information
: 
2009.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.

Subject Term
: 
Marketing research.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxTheses/Dissertations000115167XX(18849.2)1