The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid
by
Mjali, Sinqobile.
Title
:
The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid
Author
:
Mjali, Sinqobile.
Personal Author
:
Mjali, Sinqobile.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term
:
Branding (Marketing)
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Theses/Dissertations | 000115068 | XX(18861.2) | 1 |