How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media
by
Sineke, Natalie.
Title
:
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media
Author
:
Sineke, Natalie.
Personal Author
:
Sineke, Natalie.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term
:
Branding (Marketing)