The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa
by
 
Harries, V.

Title
: 
The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Author
: 
Harries, V.

Personal Author
: 
Harries, V.

Publication Information
: 
2015.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Subject Term
: 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxRecommended Books000115069XX(18865.2)1