Could the black diamond spending culture have an impact on a brand's health?
by
Kodisang, Lebogang.
Title
:
Could the black diamond spending culture have an impact on a brand's health?
Author
:
Kodisang, Lebogang.
Personal Author
:
Kodisang, Lebogang.
Publication Information
:
2014.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
Subject Term
:
Marketing research -- South Africa.
Consumers, Black -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Theses/Dissertations | 000114869 | XX(18871.2) | 1 |