What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?
by
Motloutsi, Tshianeo.
Title
:
What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?
Author
:
Motloutsi, Tshianeo.
Personal Author
:
Motloutsi, Tshianeo.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term
:
Consumers -- Research -- South Africa.
Branding (Marketing) -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Theses/Dissertations | 000115063 | XX(18872.2) | 1 |