Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002
by
Nhlapo, Kwandisiwe.
Title
:
Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002
Author
:
Nhlapo, Kwandisiwe.
Personal Author
:
Nhlapo, Kwandisiwe.
Publication Information
:
2015.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term
:
Branding (Marketing) -- South Africa.
Marketing research -- South Africa.
Music trade -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Theses/Dissertations | 000115060 | XX(18878.2) | 1 |