Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing
by
 
Oosthuizen, Chrisli.

Title
: 
Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Author
: 
Oosthuizen, Chrisli.

Personal Author
: 
Oosthuizen, Chrisli.

Publication Information
: 
2011.

Physical Description
: 
[iv], 64 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.

Subject Term
: 
Consumers -- Research -- South Africa.
 
Neuromarketing -- South Africa.
 
Marketing research -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036014THE OOS1