Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
by
Roriston, Delia.
Title
:
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Author
:
Roriston, Delia.
Personal Author
:
Roriston, Delia.
Publication Information
:
2011.
Physical Description
:
62 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.
Subject Term
:
Branding (Marketing)
Consumers -- Research.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000036008 | THE ROR | 1 |