Comparison of narrative advertising and mere product placing
by
 
Van Vuuren, Mariken Jansen.

Title
: 
Comparison of narrative advertising and mere product placing

Author
: 
Van Vuuren, Mariken Jansen.

Personal Author
: 
Van Vuuren, Mariken Jansen.

Publication Information
: 
2011.

Physical Description
: 
[vi], 60, [44] pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.

Subject Term
: 
Advertising.
 
Communication in marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036018THE VAN1