An explorative study of the narrative theme of advertising in private banking
by
 
Dickinson, Michael.

Title
: 
An explorative study of the narrative theme of advertising in private banking

Author
: 
Dickinson, Michael.

Personal Author
: 
Dickinson, Michael.

Publication Information
: 
2011.

Physical Description
: 
42, [xii] pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.

Subject Term
: 
Advertising -- Banks and banking -- South Africa.
 
Communication in marketing -- South Africa.
 
Private banks -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036011THE DIC1