What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
by
 
Almendro, Jennifer.

Title
: 
What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Author
: 
Almendro, Jennifer.

Personal Author
: 
Almendro, Jennifer.

Publication Information
: 
2011.

Physical Description
: 
58 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2011.

Subject Term
: 
Consumers' preferences.
 
Consumers -- Research.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036022THE ALM1