In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by
 
Mpendukana, Sibonile.

Title
: 
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Author
: 
Mpendukana, Sibonile.

Personal Author
: 
Mpendukana, Sibonile.

Publication Information
: 
2012.

Physical Description
: 
113 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Corporate Subject
: 
Woolworths.

Subject Term
: 
Consumers -- Research -- South Africa.
 
Social media -- South Africa.
 
Communication in marketing.
 
Internet marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036034THE MPE1