No press is bad press : exploring the effect of controversial advertising on brand image
by
 
Kuilman, Kate.

Title
: 
No press is bad press : exploring the effect of controversial advertising on brand image

Author
: 
Kuilman, Kate.

Personal Author
: 
Kuilman, Kate.

Publication Information
: 
2012.

Physical Description
: 
56 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Subject Term
: 
Viral marketing.
 
Marketing research.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036036THE KUI1