Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores
by
 
Shargey, Hayley Jade.

Title
: 
Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Author
: 
Shargey, Hayley Jade.

Personal Author
: 
Shargey, Hayley Jade.

Publication Information
: 
2012.

Physical Description
: 
49 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.

Subject Term
: 
Consumers -- Research.
 
Brand choice.
 
Branding (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000036033THE SHA1