The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa
by
Keown, Lisa Robyn.
Title
:
The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa
Author
:
Keown, Lisa Robyn.
Personal Author
:
Keown, Lisa Robyn.
Publication Information
:
2012.
Physical Description
:
62 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term
:
Branding (Marketing) -- South Africa.
Nonprofit organizations -- South Africa -- Marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | Theses/Dissertations | 000036057 | THE KEO | 1 |