The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
by
Adie, Lauren Amy.
Title
:
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
Author
:
Adie, Lauren Amy.
Personal Author
:
Adie, Lauren Amy.
Publication Information
:
2012.
Physical Description
:
76 pages
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Subject Term
:
Consumer behavior.
Multiculturalism in advertising.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| 1:VGCT | 1:THES-DISS | 000036021 | THE ADI | 1 |