Alcohol affair : the influence of experiential marketing on purchase behaviour
by
 
Matsolo, Sibongiseni.

Title
: 
Alcohol affair : the influence of experiential marketing on purchase behaviour

Author
: 
Matsolo, Sibongiseni.

Personal Author
: 
Matsolo, Sibongiseni.

Publication Information
: 
2015.

Physical Description
: 
65 pages

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.

Subject Term
: 
Consumer behavior.
 
Alcoholic beverages -- Advertising.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownTheses/Dissertations000038903THE MATS1